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As you may be aware, there are a number of different tools available to help you come up with keywords that will be attractive to search engines. Unfortunately, many of those keywords are not very attractive to consumers that actually plan on buying something. Therefore, when you are doing keyword analysis for a money making blog, it is important to evaluate keywords based on more than their popularity.

Consider a situation where you want to build a money making blog that focuses on weight lifting. Chances are, you can easily come up with a list of basic keywords that you can plug into the Google Ad Word finder. This may include words related to protein diets, types of equipment, and training schedules. As a general rule of thumb, you should look for at least five main sub-topics, and then fill each one in with a series of 10 related keywords.

1) Keyword Popularity and Blog Usage

Most novices that look at keyword analytic tools will automatically try to dedicate their keyword optimization strategies to the most popular keywords. Unfortunately, every other blog author will be doing the same thing. This, in turn, will create a situation where your blog will have an increased level of competition when it comes to search engine positioning. On the other hand, if you choose less popular keywords, your site will appear more popular. Interestingly enough, less popular terms may often be used by individuals that are ready to buy something.

2) The Importance of Keyword Clusters

Today, many people create one or two posts for their affiliate marketing blogs, and then magically expect them to pull in thousands of customers. Perhaps it should come as no surprise that these blogs do not gain much attention, nor do they rank well in the search engines. In fact, if these blogs are pointing to other blogs in a network, they may actually harm the overall ranking of the site you are putting more effort into. At the same time, if readers cannot find valuable information in your blog, they are not likely to come back and visit a second time.

When a visitor lands on your blog, they may only be interested in answering a very specific question. For example, they may want to know about weight training for teens, but not have much immediate interest in weight building diets. On the other hand, if the person is dedicating themselves to a long term set of fitness or health goals, other questions are bound to come up. Therefore, even if they do not click on your weight training diet links, they may remember that your site has this information. At the very least, if your site has a number of topics listed, there is a higher chance that viewers will bookmark your page and return to it. In the absence of being able to obtain contact information, this is your best chance for getting another opportunity to deliver a sales pitch.

Making use of robust keyword clusters also helps boost search engine optimization. If your site is indexed in a number of related clusters, it may help your site rank better for more popular keywords. Even though you may not rank in the top 10 for these keywords, you may still hit the top 50. It is important to realize that someone looking up general terms may actually go this deep into search engine results to find something unique or different from what they are getting in the top 10 results.

When choosing keywords for your blog, you will need to balance drawing large amounts of traffic to your site with finding terms and phrases that will actually garner sales. In almost every case, keyword analysis should start with a web of related ideas that can be built into five or six categories, or keyword clusters. Taking this approach will enable you to:

a) create a viable mix of keywords that can be used to boost search engine ranking and keep it at a high level for longer periods of time.

b) make your blog interesting enough to draw repeat traffic.

c) ensure that you can commit yourself to a blog that remains interesting and lively.